Kelly’s Roast Beef Launches Northeast Expansion Plans
Iconic Massachusetts chain announces highly-awaited franchise opportunity Revere, MA ( RestaurantNews.com ) Since 1951, Kelly’s Roast Beef has been a household name in Boston, earning national attention in pop culture and maintaining a loyal cult following. Now, the iconic chain which proudly lays claim to having invented the modern roast beef sandwich, aims to bring a taste of its hometown to new communities throughout the Northeast with the launch of its franchise opportunity. Over the next 24 months, Kelly’s expects to open as many as six new restaurants across Greater Boston and other parts of New England, including Natick, Quincy, Worcester, and Providence. In addition to traditional brick and mortar locations, Kelly’s is eyeing “express” locations in mall food courts and at local universities as part of the expansion plans. The ultimate goal is to have as many as 50 total locations open and operating in the next five years. “Kelly’s is a known brand that people lo...